Better Medicare Alliance Privacy Policy

Last Updated and Effective: May 1, 2025

The Better Medicare Alliance (together “BMA,” “us,” “our,” or “we,”) is a research and advocacy non-profit dedicated to supporting Medicare Advantage. This Privacy Policy explains what personal information we collect on our website (our “Services”).

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the “Last Updated” date at the top of this Privacy Policy. If those changes are material, we will provide a more prominent notice.

Personal Information Collected

We may collect personal information directly from you when you provide it to us, such as when you sign up for our alerts or request to become a BMA Ally. The personal information we collect about you may vary depending upon the nature of your interactions with us and may include the following:

Name and Contact Data, such your first name, last name, job title, company name, your email address, and phone number.
Demographic and Profile Data, such as your preferred language, feedback, and survey responses.
Technical Data, including internet protocol (“IP”) address, cookies, web beacons, clear gifs, browser type and version, time zone setting and location, browser plug-in types, operating system and platform, and other technology on the devices you use to access our Services.
Usage Data, such as information about how you use our Services (for example time of day, duration of visit, pages visited, actions taken on pages, or other automatically collected meta-data).

How We Use Your Information

We use the information that we collect about you to:

Provide you with our Services.
Improve our Services, develop new offerings and perform analytics.
Personalize your experience when utilizing our Services.
Respond to your questions, comments, and requests for information.
Process your event registration and provide you with information related to your participation.
Send you emails and other material, from time to time, that may be of interest to you regarding other Services:
- You may unsubscribe from these emails at any time using the “unsubscribe” link located at the bottom of our emails.
Deliver other marketing messages to you.
Communicate with you about your account or membership.
Notify you about changes to our Services.
Protect the security and integrity of our Services.
Protect our rights and property.
Comply with any court order, law or legal process, including to respond to any government or regulatory request, or for any other purpose with your consent.

How We Disclose Your Information

We may share your information for the purposes listed above with:

Our members.
Vendors or third-party service providers that support us in providing Services.
Marketing partners.
Law enforcement or regulatory agencies, if required to do so by law or when we believe disclosure is necessary or appropriate.
Other entities in connection with the sale, merger, acquisition or other reorganization of our organization.

Cookies and Other Tracking Technologies

Our Services use “cookies” (a small, unique identifier text file) and tracking technology to help us gather information such as browser type and operating system; whether you accessed this website through a third-party link; and the number of visitors to this website and how visitors use this website. This information allows us to better understand how people use this website and improves its features. Our website also uses third party cookies, which may be used to deliver targeted advertising to you. You may opt out of receiving targeted advertising by visiting the NAI website opt-out page here: https://optout.networkadvertising.org/ or the DAA opt-out page here: https://youradchoices.com/

You may opt out of the use of other types of cookies (except strictly necessary cookies which are needed for the website to operate) by modifying your browser setting to decline cookies. However, if you use your browser settings to block certain cookies you may not be able to access all or parts of our Services.

Please note that this website is not designed to respond to “do not track” signals.

Other Online Services

The website may contain links to other websites, including government or private sector businesses. This Privacy Policy does not apply to the practices of entities that we do not own or control. We provide these external links merely for your convenience and we have no control over, do not review, and are not responsible for external online services.

Data Retention

We keep the categories of personal information described above for as long as is necessary for the purposes described in this Privacy Policy or to achieve the purposes for which the information was collected, or as may be permitted under applicable law. To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the data; the potential risk of harm from unauthorized use or disclosure of the data; the purposes for which we process the data and whether we can achieve those purposes through other means; and the applicable legal requirements.

Data Security

We have taken appropriate security measures to safeguard your personal information by implementing reasonable technical and physical security measures based on the type of data we process.

Contact Us

If you have questions or comments about this Privacy Policy or its application, please contact BMA at contact@bettermedicarealliance.org or by calling (202) 735-0037.